Updated: Aug 14, 2020
People universally wear pieces of clothing which are otherwise called dress, garments, or attire-on the body to secure it against the adverse climate conditions. In some cultures, clothing was introduced as a method to protect the human body against the extreme weather conditions such as strong winds, intense heat and cold. The weaves of clothes prevent the circulation of air reheated by the skin.
Way back the 21st century, the style patterns of the fashion industry overwhelm the world more than they could possibly do and control the manner in which people dress as well as patterns in homeware design, cosmetics style and people’s overall attitudes. This article aims to help you decide which fashion brand to stick to by comparing the three major fashion brands based on what their focus is and how they have developed as a company over the years.
Nowadays, fashion is bold and daring and this mirrors a generation that is not afraid to say what they think or wear what they want. Fashion is not just a method of clothing your body, it is the embodiment of your character and convictions, and designers are very much well aware of the power they hold. #1. H&M
This brand was founded in Sweden in 1947 and is originally known as Hennes & Mauritz and is the oldest of the three brands. This discount retailer is known for its affordable prices. Even though it is known as a budget retailer, H&M also owns COS. COS stands for Collection of Style and it sells higher end products at higher prices than H&M. One major strategy of this brand in order to boost sales is to offer customers featured products which have been marketed as designer collaborations with well known names in the fashion industry such as Versave and Alexander Wang. The company boosts its own reputation by partnering with some valuable figures in the fashion world. #2. Uniqlo
This brand was originally founded in 1949 in Japan and was purchased by Fast Retailing Co. in November 2005 and has opened 2,000 stores in 19 markets worldwide. This brand’s distribution strategy has centered on the timing of its products’ introductions into stores with new products which are created as a function of demand and not of quantity. Uniqlo smoothly handles changing trends in Japan by specifically catering it's designs to mimic the minimalistic style which is popular in Japan.
Zara began in Spain 1975 and is the youngest among the three fashion brands. It has 2,200 stores in 96 countries and has currently 87 open stores in the United States. Zara’s strategy to gain customers is to offer a higher number of available products than its competitors. Most clothing retailers manufacture and offer customers different articles of clothing ranging from 2,000 - 4,000. Zara’s production has been markedly higher which is at over 10,000 pieces produced per year. Because of this unique feature of the company’s strategy, Zara appeals to a broader number of customers with unique tastes. Trends in fashion bring people around the world together, yet they still permit people the ability to portray their own individual style at the same time. Today, garments are made from various materials - from purchasing clothes made from natural origin materials, like silk, wool, and leather to man-made fibers extensively used in clothes manufacturing, like nylon, and polyester.